Sales philosophy.}
lede="The store is a community center, not a transaction floor. Story over pressure. Movement creates movements."
/>
{/* Founder quote */}
"New Movements is never on sale. We make products that last, and when their lifetime is over, you can repair or recycle your shoes for a 20% discount on the next pair. It is okay if you don't buy shoes today. Let me show you how we make them, why we make them, and what we can offer."
Martin Evensen, founder
{/* The store as a community center */}
A New Movements store is not just a retail space. It's a place where customers engage with the brand, learn the story, feel the materials, and experience the culture and the people behind the products. A customer can stop by for a conversation and leave with a lasting impression, even without buying anything.
Your goal is never to push a sale. It's to create a genuine connection that brings the customer back.
{/* Movement creates movements */}
Every action compounds. A pair sold is a pair walking around the city. A conversation started is a community member gained. A store opened drives e-commerce. The more you do, the more happens -- so show up with energy and make things move.
{movement.map((m, i) => (
))}
One way to create movement in the store is to take a few shoeboxes and place them around the store, making the environment more alive, friendly, and welcoming.
{/* Be yourself */}
New Movements hires people, not experience. What we look for is curiosity, warmth, and a genuine interest in others. The best interactions in this store happen when the person behind the counter isn't performing a role -- they're simply being human. Your personality isn't something to manage or dial down. Customers remember people, not scripts.
{/* Low gravity */}
Low gravity means meeting customers at their level, physically and emotionally. If a customer sits down, squat down when talking to them. Read the room: are they friendly and open, or focused and professional? Be curious. Let shoes come up organically.
Adapt your approach
Match the customer's energy. A relaxed customer wants a conversation. A direct customer wants answers. Read the signals.
Be genuinely curious
Ask about their life, not just their shoe size. Curiosity builds trust, and trust converts customers.
{/* Storytelling */}
There is no buying pressure in a New Movements store. We convert customers by sharing the story, the vision, and the products with genuine passion and ownership. Some customers buy today. Some buy next month. The story stays with them either way.
You are one of the people behind the products, which means you need to know them inside out. Materials, sizing, production, sustainability. Be confident enough to answer any question without hesitation.
{/* Perfect try-on */}
Every try-on should be set up for success. The goal is that the customer truly feels what our shoes are like.
Always do
{TRY.map((t, i) => (
0{i+1}
{t.do}
))}
Avoid
{TRY.map((t, i) => (
0{i+1}
{t.dont}
))}
{/* Upselling and cross-selling */}
Offering protection spray, leather wax, or spare laces isn't a sales tactic -- it's good advice. You genuinely want these products to last. When customers hear that, they feel it. Only offer what actually makes sense for the shoes they're buying.
If a size or model is out of stock, never return from the stockroom empty-handed. Bring something similar in fit, color, or style. Most customers are open to trying it. Always bring two sizes from the stockroom.
{/* Customer club and recycling */}
New Movements has one of the strongest customer retention programs in the industry, built on two pillars:
Customer club
A small discount on the first purchase, plus direct access to newsletters, new collections, and brand updates. It also gives us insight into who our customers are, improving how we reach them.
Recycling program
When shoes reach the end of their life, customers return them for a 20% discount on their next pair. It closes the loop, and keeps customers engaged with the brand's mission.
{/* Ice breakers */}
Use these to open a conversation naturally. Not scripts -- starting points. Write down anything else you come up with.
{iceBreakers.map((line, i) => (
{String(i+1).padStart(2,'0')}
"{line}"
))}
{[
'We are making products and services to improve people\'s lives for the better, more effective, more comfortable -- and our products can always be even better.',
'In NM we are ready to change the course if one idea is better than the existing. We believe that our products and services can never be better than the people, materials, and processes behind them.',
'We are working towards creating positive ripple effects in this world.',
].map((line, i) => (
))}
);
}
// A schematic shoe silhouette (not a real product render -- placeholder)
function ShoeGlyph({ variant = 'sneaker', size = 120, color = 'currentColor', accent = null }) {
const a = accent || color;
if (variant === 'boot') {
return (
);
}
if (variant === 'loafer') {
return (
);
}
// sneaker
return (
);
}
function PageHeader({ eyebrow, title, lede, week, mins, img }) {
if (!img) {
return (
{/* Dark gradient so text is legible */}
{/* Text overlay */}